Thoughts on Writing
The top 7 questions website visitors want your homepage to answer
Your homepage is the first thing most people see when they arrive on your site. It’s got to do all the heavy lifting of convincing them to stick...
8 surprising facts about email marketing in 2015
I’m busy creating content right now for a free 75-minute webinar on best practices for email marketing in 2015 -- for all you entrepreneurs and...
Free infographic: 10 steps to better, faster, easier writing
“There is nothing to writing. All you do is sit down at a typewriter and bleed.” ― Ernest Hemingway Oh, Ernest. Y U so glum? Writing doesn’t have to...
Interested in a career in online marketing? Then you need to read this
A young professional interested in pursuing a career in Internet marketing recently got in touch with me via LinkedIn and asked if he could...
All hail the mighty F-bomb
Is it ever okay to drop an F-bomb into your marketing communications? Why the fuck not? During the inaugural session of my WORDPLAY writing course –...
The most challenging question you’ll ever ask – and the most rewarding
One of my lovely WORDPLAY registrants recently told she was having a hard time trying to figure out the “why” of her business. (Your “why” is the...
How to focus your writing on your customers’ needs, inspire their devotion, and oh yeah, make the world a better place
Because why not have it all? 😉 The first rule of writing marketing copy and content is to speak to your customers’ or clients’ needs instead of...
The 10% rule – or how Stephen King made me a better writer
When I was a kid, I was a HUGE Stephen King fan. I read The Shining in grade four. Carrie and Salem’s Lot and The Stand in grade five. Cujo in grade...
Dare to be remarkable
"But... I AM remarkable," you might be thinking as you read the headline above. I'm sure you are! I bet you're fabulous and offer amazing value to...
The Holy Grail of Customer Testimonials
The best way to establish your credibility with people who don't know you is with testimonials or reviews from trustworthy sources who can vouch for...
How to Write Headlines: A Ridiculous Example
After finishing yesterday’s blog post on headlines I realized it was all about the process of writing headlines – not so much about the substance...
The most important words you’ll ever write
When it comes to your website, the most powerful words BY FAR are your headline. It’s the first thing people look for on a web page: the sentence or...
