“But… I AM remarkable,” you might be thinking as you read the headline above.
I’m sure you are! I bet you’re fabulous and offer amazing value to your clients and customers.
But — does your website and marketing do a great job of conveying your remarkableness? Does your awesomeness shine through every word, image, and graphic design element you use online?
Here’s why this is so important…
According to IBM, Internet users create 2.5 quintillion bytes of data every day.
That equals 57.5 billion 32-GB iPads worth of information.
Every. Single. Day.
And the crazy thing is, 90% of that data didn’t even exist two years ago.
As you might expect, a lot of that information is marketing content.
Check it out:
- 86% of B2C marketers use content marketing
- 93% of B2B marketers use content marketing
- Companies spent $118.4 BILLION on content marketing in 2013 — and this year they’re on track to produce even more.
Just think of it: a tsunami of blog posts, videos, newsletters, articles, ebooks, white papers, infographics, webinars, and slide presentations – crashing down on the people you’re hoping to reach with YOUR message.
With so much content vying for their attention, how can you possibly hope to stand out?
Simple:
You offer them something remarkable.
You give them content that rocks their world.
You offer them something that’s not only useful – it’s entertaining or inspiring.
Something designed to meet their needs – not yours.
Something that causes them to see the world in a new light or puts a smile on their face that lasts for days.
THAT’S how you stand out and create lasting relationships.
So how are YOU remarkable?
What can you share that will help you rise above the digital noise and get your amazing message out to the world?
Answer this question and you’ll have 90% of your biggest marketing challenges solved in one fell swoop.
