Thoughts on Writing
Ahem. Hmm. La la la laaaaaa! 7 tips on how to find your “voice”
What's your online writing “voice?” In other words, what is it about your website and social media communications that make them undeniably,...
These businesses had me swooning—before I even saw their products
Recently I wrote a blog post about the importance of having an unforgettable origin story. Just like superheroes, businesses need to have a kick-ass...
The one person you need on your team (warning: rant ahead)
If you asked me to give you just ONE piece of advice to help you improve your online marketing efforts it would be this: Hire an editor. Let me say...
How much can you say in 6 words?
Volumes – if you use the right six words. One of the benchmarks of great writing is being able to convey a huge amount of information in as few...
What do superheroes have that you don’t?
Other than awesome superhuman powers and skin-tight costumes, that is. (Unless there’s something you’d like to share...? 😉 ) All the greatest...
“Helping people” is boring
Lately there’s been a lot of talk about the importance of defining your “why” – the core belief that fuels your business and is the main reason you...
1:Face Watch – trying to change the world, one watch at a time
One of the coolest developments in the business world in the past 10 years or so has been the rise of compassionate consumerism – i.e., businesses...
DOING IT RIGHT: Honey Maid turns hatred into art & inspiration
I can’t even tell you how much I love this… Back in March, graham cracker company Honey Maid released a commercial promoting the idea of wholesome...
This infographic is so gorgeous it makes me want to weep
Infographics are all the rage these days. A growing number of businesses are using images and graphic design elements to deliver information in way...
The most important 18 minutes you’ll ever spend on your business
If you have never seen Simon Sinek's Ted Talk, "How Great Leaders Inspire Action," I strongly recommend you give yourself 18 minutes to watch it...
White space is your friend
Reading words on a computer screen is really hard on your eyes. That's why it's so important to format your message in ways that make it as easy to...
The 7 key elements you need on your homepage to inspire action
Your homepage is the big, shiny storefront window display of your online business presence. If you want people to come inside and see what you have...
