All right! It’s writing time!
You’ve got the house or office to yourself, there’s a hot cup of tea or coffee beside you, and you have a notebook and your favourite pen in hand.
Then you look down at that blank page in front of you and realize you have NO IDEA what you want to write. (more…)
Today I’d like to share 10 words & phrases that you will NEVER, EVER catch me using in my copy or content.
Read on to discover what they are — and why THESE words are on my “NEVER TO BE USED” list, while other, more shocking words HAVE made it into my copy (and will most likely rear their naughty heads again in the future). (more…)
“Learn how to make massive amounts of money with your blog!”
“Watch this video to learn how you can generate hundreds of leads a day and convert them to dozens of reps per month!”
“Look at these amazing before and after results! Message me if you want to become impossibly beautiful AND make $50,000 by Christmas!”
“Check out this one weird trick on how to solve your biggest problems with zero effort – FAST!”
I bet you’ve seen lots of posts like this on Facebook before… right?
Dear business owners on the Internet,
Show us what you care about. (more…)
When it comes to writing online, size matters.
I’m not talking about the length of your emails, blog posts, or sales pages (I’ll deal with those in a separate blog post sometime soon)… (more…)
Someone in a Facebook Group I belong to recently asked me for advice on how to write subject lines that will entice more subscribers to open her emails.
Oooooh, that’s such a great question.
First off, I want to say that there’s no magic formula to writing a successful subject line. It all depends on whom you’re talking to, what their interests and priorities are, and what your relationship is with them.
That said, there are some general guidelines you can follow to create subject lines that are more likely to generate higher open rates.
Here are my top 7 tips: (more…)
