Thoughts on Writing

Do you want to know the secret to capturing people’s immediate attention with your copy? It’s simple: you start with the “happily ever after.” ...

What do people want to know most about your business, products, programs, and services?  The answers to these six questions:  QUESTION 1:...

Does your copy paint a crystal clear picture for people?  Here’s why I ask: the easier it is for people to visualize themselves doing...

I have a fun 5-minute brainstorming exercise to share with you today.  It’s one I use in my writing classes to help people kickstart their...

Have you noticed how my posts always start with a short one-sentence paragraph? (Like that one.)  That’s because a short, snappy sentence...

Yay! It’s writing time! That’s right – it’s time to sit down and write something to share with your ideal clients or customers online. (An...

“Psycho Killer - qu'est-ce que c'est? Fa-fa-fa-fa-fa-fa-fa-fa-fa-fa.”  Oh, how I love this song. But the copywriter in me especially loves this...

A couple of days ago, I emailed you a story about a spooky experience I had while living in Japan. (Here’s the link in case you missed it: I CAN...

When I was in my 20s, I spent four years teaching English in Japan. For the first two years, I lived in an apartment complex in a small town...

Meet Felix: He’s the silver lining in this story. And an awesome one he is. But before we can admire the silver lining, first we have to talk about...

In today’s increasingly connected world, it often feels like we’re more disconnected than ever. Thanks to the bombardment of news -- and opinions,...

A friend of mine recently took a hiatus from Facebook. It was prompted, she said, by the growing disconnect she saw happening between what people...