Yay! It’s writing time!

That’s right – it’s time to sit down and write something to share with your ideal clients or customers online.

(An email, landing page, or social media post, perhaps?)

So you sink into your favourite chair with a cup of tea and your computer. And you stare at the screen and get ready to write. 

And you stare.

And you stare.

And you stare.

But the words don’t come. 

Because the truth is, you’re not sure what to say. OR how to say it.

Sure, there’s a ton of stuff you could say about who you are, and what you do, and what you offer and why. 

But what should you say? And how do you articulate it so that your words do a great job of engaging your readers and compelling them into action? 

That’s the big question! 

The good news is, there is an inexhaustible source of insight and inspiration that can help you get clear on the answer – so you always know what kind of content to share, and how to express it in a compelling and engaging way.

And that inexhaustible source of insight and inspiration is…? 

The people you are writing for!  

When you begin every writing session with the question, “What will THEY most appreciate?” you will find it easier to get out of your own head and think about the world and your industry and whatever it is you have to offer from THEIR perspective. 

This will make it so much easier for you to understand what THEY are going to find most interesting and valuable – and how to communicate it in a way that conveys maximum meaning to THEM.