Great writing uses sentence structure to convey atmosphere and emotion.
But knowing how to vary your sentences to create that palpable sense of feeling – and transform your writing from mediocre to unforgettable – isn’t always easy. (more…)
If you asked me to give you just ONE piece of advice to help you improve your online marketing efforts it would be this:
Volumes – if you use the right six words.
Reading words on a computer screen is really hard on your eyes.
That’s why it’s so important to format your message in ways that make it as easy to read as possible.
Here’s a little-known copywriting tip that will hugely increase the readability of your web copy…
