One of my lovely WORDPLAY registrants recently told she was having a hard time trying to figure out the “why” of her business.
(Your “why” is the core belief that drives your business – the reason why you do what you do. The more clearly you communicate that belief, the more likely you are to attract people who share it. They’re the people who are most likely to become your best customers, clients, and ambassadors.)
She asked me what my “why” was, and the process I used to define it.
After finishing yesterday’s blog post on headlines I realized it was all about the process of writing headlines – not so much about the substance and execution.
So today I thought I’d show you a practical example of the headline writing process in action.
When it comes to your website, the most powerful words BY FAR are your headline.
It’s the first thing people look for on a web page: the sentence or phrase that stands out from the rest of the copy and answers their biggest question:
Other than awesome superhuman powers and skin-tight costumes, that is. (Unless there’s something you’d like to share…? 😉 )
Reading words on a computer screen is really hard on your eyes.
That’s why it’s so important to format your message in ways that make it as easy to read as possible.
Here’s a little-known copywriting tip that will hugely increase the readability of your web copy…
Your homepage is the big, shiny storefront window display of your online business presence. If you want people to come inside and see what you have to offer, you have to show them something that grabs their attention and inspires them to want to learn more about you.