If you asked me to give you just ONE piece of advice to help you improve your online marketing efforts it would be this:
If you have never seen Simon Sinek’s Ted Talk, “How Great Leaders Inspire Action,” I strongly recommend you give yourself 18 minutes to watch it sometime in the next day or so. You may find that it transforms the way you think about business – and life. (It did for me.)
Reading words on a computer screen is really hard on your eyes.
That’s why it’s so important to format your message in ways that make it as easy to read as possible.
Here’s a little-known copywriting tip that will hugely increase the readability of your web copy…