Yes, size DOES matter. Here’s why.

When it comes to writing online, size matters.

I’m not talking about the length of your emails, blog posts, or sales pages (I’ll deal with those in a separate blog post sometime soon)…  Read more

How to write subject lines that get your emails opened

Someone in a Facebook Group I belong to recently asked me for advice on how to write subject lines that will entice more subscribers to open her emails.

Oooooh, that’s such a great question.

First off, I want to say that there’s no magic formula to writing a successful subject line. It all depends on whom you’re talking to, what their interests and priorities are, and what your relationship is with them.

That said, there are some general guidelines you can follow to create subject lines that are more likely to generate higher open rates.

Here are my top 7 tips: Read more

These 7 About pages will knock your socks off

A client recently asked me to rewrite her About page. Before diving into the project, I decided to go hunting for inspiration — and on my quest I found some great examples of About pages that share their company story in a way that captures attention and inspires loyalty and affection.  Read more

So you want to start a blog…

Your 7-step guide to setting up your own blog and writing for an online audience

A traveling musician friend recently asked me for advice on how to create a blog. She’s just starting out in her career, leads an interesting life, and would like a dedicated online space to share her thoughts and experiences with a larger audience.

Here’s what I told her. Read more