Take your copy from “ehh to AWESOME!”

Grab your “Kick-Ass Copy Toolkit” and get 6 helpful tools for writing content your clients will LOVE

If you’re looking for ways to improve the quality of your online writing — and create content and copy that wows your ideal clients and inspires them to take ACTION — you’ve come to the right place.

The resources included in the Kick-Ass Copy Toolkit will help you solve the biggest problems and challenges business owners face when trying to write about their business online.

Check ’em out:

10 Simple Ways to Make your Business Writing
EASIER and more FUN

Too many people think that they’re not good writers or that writing is some kind of horribly painful chore. This short graphic presentation will dispel those illusions and give you some helpful tips on how to add more joy and ease into your writing – and make it much more effective as a result.

Your Ultimate “Features vs. Benefits” Guide
(handout & exercises)

The key to writing copy that captures people’s interest and inspires them to act is to focus on the BENEFITS your customers experience when they use your product or service — instead of the FEATURES your product or service includes. This useful handout will help you identify what YOUR biggest benefits are — so you can help people better understand how your product or service will positively impact their lives.

How to Make Sure Your Homepage Explodes with Awesomeness (guide + layout examples)

Your homepage is the most important page on your website. This ebook introduces you to the 8 essential elements your homepage should include in order to do the best job of communicating your value and inspiring visitors to act – and shows three different layouts you can use to present those elements in the most strategic and effective way possible. Plus, it just might make you laugh.

104 Fabulous Blog Post Ideas

Do you find it challenging to come up with great ideas on what to write for your blog or newsletter? Here are 104 possible topics you can use! (That’s two ideas for every week in the year!)

How to move visitors from “?” to “OMG, I NEED TO BUY IT” in 12 easy steps

salespage infographic SHORT
Decades of marketing research has proven that there is a very specific architecture to creating a sales page that presents people with all the information they need to make a buying decision. This infographic walks you through the process.

Your “Read Before You Publish” editing checklist

Don’t you hate publishing a blog post or sending out a newsletter — only to go back and discover a bunch of unfortunate typos or formatting errors in it? This handy editing checklist will help you make sure your writing is as clear, compelling, and typo-free as possible every time.

About the Author

Erin WhalenErin Whalen has 10+ years of experience providing online content, copywriting, and consulting to businesses that want to go the extra distance to inspire and delight their customers. Her clients include multimillionaire entrepreneurs, bestselling authors (such as Jack Canfield, creator of The Chicken Soup for the Soul series and The Success Principles), and game-changing start-ups.


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