Learn how to write

Personality-driven copy that sparks INTEREST, inspires AFFECTION, drives ACTION — and yes, generates more sales 

Website + Email + Social Media


YES! I want to write like a boss! arrow pointing right


Your words are the heart of your online marketing.

They’re the most valuable tools you have to connect with people and communicate your value in a way that makes your ideal customers or clients sit up and take notice.

But in order to create an engaging and memorable online presence for yourself – and promote your products and services effectively on your website, in your newsletters and emails, and across social networks – you need a LOT of words:

website contentON YOUR WEBSITE:

About page
Product & services pages
Landing & sales pages
FAQ & contact pages

email contentIN YOUR EMAILS:

Sales announcements
Purchase follow-ups
Relationship builders

social media contentON SOCIAL MEDIA:


… And that’s not including your blog!

There’s a lot to write – and a LOT to learn – if you want to communicate your message as effectively as possible.

Many businesses hire professional copywriters like me to do it for them. But getting an experienced copywriter to write all copy you need for your website, emails, and social media can cost thousands of dollars. That’s a huge investment – especially if you’re just starting out.

That’s why I decided to create a complete step-by-step program that teaches you how to write kick-ass copy for yourself.

Introducing WORDPOWER!

The easiest way to write great copy FAST

WORDPOWER is a self-directed online writing program that walks you through the process of writing ALL the great content you need to tell your marketing story in the most engaging, authentic, effective way – across all your biggest online channels:  website, email, and social media.

You’ll get lifetime access to all the tools and resources you need to write your own kick-ass versions of the following:

Your marketing story

Your USP

Website home page

About page

Services page

Product pages

FAQ page

Contact page

Your opt-in offer

Blog posts



Social media

… and more.

If you were to ask pay a professional copywriter like me to write all this copy for you, it would easily cost $7000 or more. But as a WORDPOWER participant, you can learn how to write your own copy for just a fraction of that price.

Meet Your Instructor

Erin happy smilingHi there! I’m Erin Whalen. I have 12+ years of experience writing marketing copy & content for inspiring entrepreneurs, marketing agencies, and best-selling authors – including Jack CanfieldAmerica’s #1 success coach.

I am passionate about helping entrepreneurs and small business owners get their message out in a way that attracts their ideal clients and inspires them to take action. I’d love to share my knowledge with you!

Jack Canfield with Erin Whalen

“E​rin’s writing has inspired a higher level of engagement – our subscribers are responding like never before.”

Jack Canfieldco-author of the Chicken Soup for the Soul series and author of The Success Principles

Interested? Get on the early bird waiting list