Size Matters – Part II

How long should your emails, blog posts, and sales pages be?

Last week I wrote a blog post about how important the size of your font, line lengths, and paragraphs are when you’re writing for an online audience.

(Click here if you haven’t read it.)

This week I’d like to extend that topic further and talk about how long your emails, blog posts, and sales pages should be in order to get the best possible results.

Here’s my answer – though I’m not sure you’re not going to like it… Read more

How to find your WHY?

The most challenging question you’ll ever ask – and the most rewarding

One of my lovely WORDPLAY registrants recently told she was having a hard time trying to figure out the “why” of her business.

(Your “why” is the core belief that drives your business – the reason why you do what you do. The more clearly you communicate that belief, the more likely you are to attract people who share it. They’re the people who are most likely to become your best customers, clients, and ambassadors.)

She asked me what my “why” was, and the process I used to define it.

Good question!

Read more

The Holy Grail of Customer Testimonials

The best way to establish your credibility with people who don’t know you is with testimonials or reviews from trustworthy sources who can vouch for your awesomeness.

Testimonials can range from “sounds legit,” to “looks pretty good” to “OMG I WANT IT GIVE ME IT TO ME NOW.”

Hands-down the best customer review I’ve ever seen is the one that Matthew Inman, creator of popular web comic and blog site The Oatmeal, wrote about his Tesla Model S electric car.

It takes adoration of its subject to the next level and is a joy to read. (If you don’t mind a smattering of twisted humour.) I am not really a car person — but by the end of the first comic I was trying to figure out how I could get a second mortgage to buy one of those magical space cars at the soonest possible opportunity.

Check out the comic to see what I mean: Read more