Copywriting

don't shoot the messenger

Size Matters – Part II

How long should your emails, blog posts, and sales pages be?

Last week I wrote a blog post about how important the size of your font, line lengths, and paragraphs are when you’re writing for an online audience.

(Click here if you haven’t read it.)

This week I’d like to extend that topic further and talk about how long your emails, blog posts, and sales pages should be in order to get the best possible results.

Here’s my answer – though I’m not sure you’re not going to like it… Read more

How to find your WHY?

The most challenging question you’ll ever ask – and the most rewarding

One of my lovely WORDPLAY registrants recently told she was having a hard time trying to figure out the “why” of her business.

(Your “why” is the core belief that drives your business – the reason why you do what you do. The more clearly you communicate that belief, the more likely you are to attract people who share it. They’re the people who are most likely to become your best customers, clients, and ambassadors.)

She asked me what my “why” was, and the process I used to define it.

Good question!

Read more

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