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Size Matters – Part II

How long should your emails, blog posts, and sales pages be?

Last week I wrote a blog post about how important the size of your font, line lengths, and paragraphs are when you’re writing for an online audience.

(Click here if you haven’t read it.)

This week I’d like to extend that topic further and talk about how long your emails, blog posts, and sales pages should be in order to get the best possible results.

Here’s my answer – though I’m not sure you’re not going to like it… Read more

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